Speaker
Affilliation
Market Sentinel
Abstract
Market Sentinel was founded in September 2004 using the technology behind the popular website myrss.com. Its first customers were in the technology sectors; it now operates in the UK, US and Europe, with customers in the automotive, pharmaceutical, internet, telecommunications and financial sectors. Mark is the CEO of Market Sentinel. He will talk about
- measuring online conversations: methodology and business models
- new developments in automating this: their strengths and weaknesses