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eSPACE investigates how new technologies can help to improve the
management of transactions in situations where customer and
sales agent collaborate on specifying a complex product together
in face-to-face situations, here customers and sales agents
putting together a round-the-world trip. Currently, negotiations
need many kinds of information, in various forms and places,
e.g. online booking systems, brochures, websites. Coordinating
these disparate representations is often a challenging process
for both parties, which can inhibit rather than support the
collaboration that needs to occur.
On
the basis of ethnographic studies of existing agency practices
and our current research into information design and display
technology, we have designed a new technology designed to
address some of these problems by enabling customers and sales
agents to sit together, communicate and interact with information
in new ways. The 'eTable' is a shared information space that
employs innovative techniques including the use of (i) dynamically-linked
items of information allowing people to 'read' complex multivariate
data more easily, and (ii) multiple flatscreen displays which
increase the number of users able to simultaneously engage
in transactions. eSPACE, then, empowers the customer to take
a bigger part in the decision process and the salesperson
to more effectively manage the transaction.
Note: eSPACE was the brainchild of the late Mike Scaife. His
vision and inspiration continue to drive the project.
Principal
Investigators:
Yvonne Rogers, (Indiana University)
Tom Rodden, (University of Nottingham)
Mike Scaife (in memoriam)
Research
Fellows:
John Halloran, (Interact Lab, Sussex University)
Ian Taylor, (University of Nottingham)
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